Client: NCR Corporation / Narrative Content Group

Give your small business brand a blast from the past with these 4 nostalgia marketing tips from the hit Netflix show ‘Stranger Things.’

Small town Indiana, 1983. A young boy vanishes in the night, without a trace. The mystery continues to thicken as friends, family and the local police uncover shady government experiments, supernatural forces and a strange little girl.

When the Netflix original series “Stranger Things” came out in 2016, it was an instant hit, developing a cult following almost overnight. Why? The power of nostalgia.

“Part of what made ‘Stranger Things’ an instant success was the fact that it is set in the ’80s and draws upon ’80s pop culture,” said Taylor Leddin, business writer and public relations associate for Laura Orrico Public Relations.

For business owners, nostalgia can be a powerful tool for connecting with customers and building your brand. Here are four things the supernatural Netflix drama can teach you about leveraging the past in your own small business.

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