Client: Aflac / Narrative Content Group
Just like every day at the New York Stock Exchange, on Sept. 10, 2018, the markets opened with a clanging of a bell. But this day was different: 7-year-old cancer patient Tripp Lasseter had the honor of ringing the opening bell, alongside Dan Amos, chairman and CEO of Aflac.
Tripp and a fellow pediatric cancer patient, 4-year-old Emrie Buchanan, were invited to participate in the morning ceremony to commemorate National Childhood Cancer Awareness Month and celebrate the launch of Aflac’s new initiative “My Special Aflac Duck.”