Client: Aflac / Narrative Content Group

Just like every day at the New York Stock Exchange, on Sept. 10, 2018, the markets opened with a clanging of a bell. But this day was different: 7-year-old cancer patient Tripp Lasseter had the honor of ringing the opening bell, alongside Dan Amos, chairman and CEO of Aflac.

Tripp and a fellow pediatric cancer patient, 4-year-old Emrie Buchanan, were invited to participate in the morning ceremony to commemorate National Childhood Cancer Awareness Month and celebrate the launch of Aflac’s new initiative “My Special Aflac Duck.”

Read the full article on