Client: NCR Corporation / Narrative Content Group

The holidays mean big business for retailers. Some stores rake in as much as 30 percent of their annual sales during the gift-giving season, according to the National Retail Federation. But if you want a portion of the $720 billion holiday retail sales predicted this year, you’ll need to go above and beyond your competition.

As the holiday season draws near, small business owners are preparing for an influx of customers buying gifts for family and friends. But customers want more than just a place to purchase holiday gifts — they want to visit stores that feel festive and pay attention to even the smallest details, such as staff wearing Santa hats or providing gift-wrapping services.

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