Client: NCR Corporation / Narrative Content Group
“Story is the universal language each of our customers secretly speak.”
That’s according to Donald Miller who, as New York Times’ best-selling author, should know a thing or two about the power of storytelling. His company StoryBrand helps business leaders clarify their brand message and create compelling reasons for consumers to buy their products and services.
In his latest book “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” Miller explores common brand messaging mistakes and how to create a story prospective customers will actually hear.