Client: NCR Corporation / Narrative Content Group

Take a peek into the good, the bad and the ugly of your Facebook fan page.

Facebook is probably an essential part of your social media strategy. But how effectively are you using your business’ Facebook fan page? Look to some key metrics to find out.

Using Facebook’s Page Insights, anyone with a company page can look deeper into their Facebook fan base for consumer insights and to more effectively communicate with their audience.

Andrea Vahl, co-author of “Facebook Marketing All-in-One for Dummies” and former community manager for Social Media Examiner, is passionate about helping businesses understand and use the power of social media to grow. These tips from Vahl will help you better leverage the power of Facebook for your small business.

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